In fact, as Apple’s share of visibility was further eroded by Samsung, Nokia/Microsoft and OnePlus, Blackberry actually became the #1 mobile phone Brand in this latest season. Logo/name visibility: 5% most visible episode: CHAPTER 44Īfter losing ground to the numerous new competitors in season 3, Blackberry has a strong showing in season 4. Hence C-SPAN was portrayed as a news source for live political event coverage.Ĭ-SPAN was shown on TVs in professional locations such as Convention hotel rooms and conference rooms as well as casual location such as bars.Įpisodes: 10 screen time: 11 minutes 59 seconds They were the State of the Union in CHAPTER 41 and the Democratic National Convention in CHAPTER 48. 50% of C-SPAN’s screen time was in the form of close-ups.Ĭ-SPAN is the 2nd most visible Brand of TV channel in season 4 of HOUSE CARDS, ahead of Fox News and PBS.Ĭ-SPAN only appeared in 2 episodes covering 2 particular live events. Despite this low amount of screen time C-SPAN achieved such high visibility due to the fact that, like most TV channels in the show, it had a strong logo/name visibility and when it appeared on screen it did so very discernibly. In season 4 of HOUSE OF CARDS, C-SPAN had almost 2 ½ minutes of screen time, less than any other Brand in this top 10. Logo/name visibility: 55% most visible episode: CHAPTER 41ĭiscernibility: 50% close-up, 45% backgroundĪfter being absent from season 3, C-SPAN returns in season 4 of HOUSE CARDS, but much more visibly than it was in seasons 1 and 2. It appears extensively alongside Diet Coke in such contexts.Īs no character is seen drinking Fiji Water, none of them are associated with the Brand.Įpisodes: 2 screen time: 2 minutes 27 seconds The only time it appeared elsewhere was in the background of the Underwood kitchen back in South Carolina.īy appearing in conference rooms, Fiji Water is strongly associated with professional use, government and work. No character was ever seen drinking Fiji Water.įiji Water was the most visible water Brand in season 4 of HOUSE OF CARDS, ahead of Tŷ Nant, Dasani, Perrier and Evian.įiji Water got 99% of its screen time by appearing on the table of conference rooms such as the Situation Room. Their water bottles appeared exclusively discreetly or in the background and the Brand’s logo was only visible in 2% of its screen time. This is largely due to its 13 ¾ minutes of screen time. Logo/name visibility: 2% most visible episode: CHAPTER 51įollowing less visible appearance in seasons 1 and 3 Fiji Water is the 9th most visible Brand in season 4 of HOUSE CARDS. It’s mobile phones and tablets were all used in contexts of government and politics.Įpisodes: 7 screen time: 13 minutes 46 seconds The Microsoft-powered touchscreen TV on CNN also associated the Brand with news reporting and technology. Whether on the CNN set, in congressional offices or in the Situation Room the Brand was exclusively shown in professional contexts. In every single appearance, Microsoft products were portrayed as professional. The remaining exposure came from Microsoft/Nokia mobile phones used mainly by Molly Parker (Jackie Sharp) and Elizabeth Marvel (Heather Dunbar) as well as Surface tablets repeatedly seen discreetly in the White House Situation Room. This one scene accounted for 61% of Microsoft’s overall exposure in season 4. The scene provides the Brand with over 1 ½ minutes of screen time in a combination of subtle and close-up shots in which its logo was clearly visible. Microsoft got a majority of its exposure from a single scene in CHAPTER 42, when Wolf Blitzer and John King use a Microsoft powered TV to discuss the potential outcomes of the Democratic convention. Logo/name visibility: 31% most visible episode: CHAPTER 49ĭiscernibility: 42% discreet, 25% subtle, 19% background, 14% close-up Using this data we have compiled a ranking of the top 10 most Brands in season 4 of HOUSE OF CARDS.įor more information on our data or services, please contact us at MicrosoftĮpisodes: 6 screen time: 4 minutes 51 seconds We observed how visible the products were, whether or not their logos/names were visible and how long they were on screen, as well as an array of contextual data regarding their portrayal. Concave Brand Tracking has combed through all 4 seasons of HOUSE OF CARDS, recording all recognizable Branded products that appeared in them.
0 Comments
Leave a Reply. |
Details
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |